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Video Podcast - Ecommerce Al Día
📉 Tickets a la baja pero ventas récord: el truco que usan los grandes 📱
25 Nov, 2025
3 min lectura
<div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <details class="card-tech" open> <summary class="accordion-header" style="cursor:pointer; font-weight:bold; color:#00D4FF; margin-bottom:1rem;"> 🧠 RESUMEN INTELIGENTE (By AI Agent)<br /> </summary> <div class="accordion-content ai-response-wrapper"> <p>CONTENIDO (Capítulos):<br /> 00:00 Introducción: El truco de los grandes<br /> 03:00 Buenos días y bienvenida a la semana<br /> 04:30 El tema central: Tickets a la baja<br /> 07:00 La competencia china y el modelo de volumen<br /> 09:00 Estrategias para sobrevivir a la masacre de márgenes<br /> 12:00 Perspectiva de los emprendedores: El caso de México<br /> 15:00 El futuro del e-commerce: WhatsApp vs. Tiendas Online<br /> 17:00 La revolución de la IA: Google y el nuevo modelo<br /> 20:00 Conclusión: El Black November y el cambio de paradigma</p> <p>0:00 Introducción – El truco de las ventas récord<br /> 0:15 Por qué bajan los tickets promedio<br /> 0:35 Estrategia de volumen vs margen<br /> 0:55 Casos de éxito en el mercado móvil<br /> 1:15 Cómo aplicarlo a tu negocio<br /> 1:35 Conclusión y cierre</p> <p>📚 TABLE OF CONTENTS</p> <p> 00:00 Topic 1<br /> 05:16 Topic 2<br /> 10:32 Topic 3<br /> 15:48 Topic 4<br /> 21:04 Topic 5<br /> 26:20 Topic 6<br /> 31:36 Topic 7<br /> 36:52 Topic 8<br /> 42:08 Topic 9<br /> 47:24 Topic 10<br /> 52:40 Topic 11 — In this live episode of E-Commerce Today (Ep. 36), we break down the weekly report from November 17 to 24, 2025, to understand what’s really driving the digital commerce ecosystem in Latin America. If November seems like a rollercoaster of discounts, you’re not mistaken: today, the entire season functions more like a marathon than a sprint. You’ll gain practical insights such as: • What happened during Buen Fin, Cyber Monday, and Black November, and why simply “offering discounts and waiting” is no longer enough. • How marketplaces and retail media are rewriting the rules: it’s like moving from street ads to placing them right on the shelf where the customer is about to buy. • The growth of digital wallets, contactless payments, and mobile usage, and what to do if your checkout still relies too heavily on desktop. • Quick commerce and social commerce (Amazon Now, TikTok Shop) raising the “I want it now” expectation. • The critical side: AI-powered digital fraud and new regulations that could disrupt your pricing and import strategies. As you listen, analyze your business from this perspective: frictionless traffic + frictionless payment + frictionless delivery. If one part breaks, conversion drops. 👉 If this analysis is helpful, remember to like, subscribe, and turn on notifications. Every week we share the 20 most important news stories and the key takeaways for immediate action. We also review a key phenomenon: declining average order values. In several countries, sales are up, but the average spend per purchase is down. It’s like filling a stadium with more people, but each person is buying less. The answer lies in smart bundles, clear financing, and mobile optimization to maximize value per visit. We also explore how platforms strengthen trust with official seals of approval, 24-hour delivery, and omnichannel roadmaps, and how you can replicate these principles for your size: clear promises, real-time fulfillment, and transparent communication. WANT TO GO BEYOND THE PODCAST AND VIDEOS? Join my private WhatsApp community. There, I share practical tools, exclusive content, and real-time mentoring: https://chat.whatsapp.com/L7TJ9NOL2ju8ZvgguJZDIh EXPLORE ALL MY CHANNELS, COURSES, AND RESOURCES: https://linktr.ee/alvaromaureiraperez 🎙️ New to streaming or looking to improve? Check out StreamYard and get a $10 discount! 😍 https://streamyard.com/pal/d/4580052007518208</p> </p></div> </details></div> </div> <p> \n\n\n\n</p> </div> <!-- ====================================================== AUTHOR BIO — E-E-A-T Signal (Experience, Expertise, Authoritativeness, Trustworthiness) for Google ======================================================= --> <aside class="alvaro-author-bio" itemscope itemtype="https://schema.org/Person" aria-label="Sobre el autor"> <div class="author-bio-inner"> <div class="author-bio-avatar"> <img data-lazyloaded="1" src="data:image/gif;base64,R0lGODdhAQABAPAAAMPDwwAAACwAAAAAAQABAAACAkQBADs=" data-src="https://alvaromaureira.cl/wp-content/uploads/2025/12/alvaro-maureira-perfil.jpg" alt="Álvaro Maureira — Especialista en IA, automatizaciones y arquitectura multiagente" width="96" height="96" loading="lazy" itemprop="image" onerror="this.src='https://ui-avatars.com/api/?name=Alvaro+Maureira&size=96&background=22d3ee&color=000';"><noscript><img src="https://alvaromaureira.cl/wp-content/uploads/2025/12/alvaro-maureira-perfil.jpg" alt="Álvaro Maureira — Especialista en IA, automatizaciones y arquitectura multiagente" width="96" height="96" loading="lazy" itemprop="image" onerror="this.src='https://ui-avatars.com/api/?name=Alvaro+Maureira&size=96&background=22d3ee&color=000';"></noscript> <div class="author-bio-badge"><i class="fas fa-robot"></i></div> </div> <div class="author-bio-content"> <p class="author-bio-label">Escrito por</p> <h3 class="author-bio-name" itemprop="name"> <a href="https://alvaromaureira.cl/sobre-mi/" itemprop="url" rel="author">Álvaro Maureira</a> </h3> <p class="author-bio-title" itemprop="jobTitle">Especialista en Inteligencia Artificial · Automatizaciones · Arquitectura Multiagente</p> <p class="author-bio-description" itemprop="description"> Más de 10 años ayudando a empresas latinoamericanas a crecer con tecnología. Hoy lidero implementaciones de IA, sistemas de automatización con n8n y arquitecturas multiagente para negocios reales. 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